The Evaluation of the factors affecting the citizen’s satisfaction of urban public transport system (Case study: Bus system of Shahrekord)

The population grow trend in large cities and the expansion of social activities have increased the demand for daily travels by citizens and subsequently, problems such as environmental pollution, excessive fuel consumption, traffic congestion, Insecurity of routes and accidents have caused and has led to urban instability in general. In order to control and reduce these problems, several solutions including the use of public transportation system have been proposed. In this regard, to encourage citizens to use of public transport system, should provide their satisfaction and increased the quality of the system, so that citizens prefer the public transportation system to private car and and for relocate of it used. The aim of this study is to survey of the factors affecting the citizen’s satisfaction of urban public transport system (Case study: Shahrekord) and what factors in the use of public transport system for users with the importance and priority is.The type of research is applied and the methodology is analytic-descriptive. To collect the data, the library and survey method have been used. Data analysis was performed by SPSS software, as well as testing methods such as Pearson correlation coefficient and multi-variation regression analysis. Dimensions and indicators affecting citizens' satisfaction in four dimensions of service and equipment, system speed, general characteristics of buses and behavior of drivers have been evaluated. The results of Pearson correlation test shows that system speed and general characteristics of buses have the highest correlation with the citizen’s satisfaction. Also the results of multi-variation regression analysis imply that, the speed of the system) with beta coefficient of 569/0) is most important for users (urban travelers) and have an effective role in explaining their satisfaction.