Spatial-geographical proximity: an advantage in the service of developing an entrepreneurial marketing model in innovative start-up companies

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The need for geographical proximity for entrepreneurial marketing in start-ups in the classical and modern economy has been emphasized. Classical economics focuses solely on centralized industries and corporations, as well as reducing costs and purely scale, and modern economics with an emphasis on the benefits of other corporate magazines such as knowledge overflows, the need for media design and other tools for coexistence. Use them. In a geographical proximity structure, teams, technology cores, start-ups and industrial companies are located side by side. Start-ups and innovators in these structures, affecting the shared infrastructure by reducing overlap synergy. Knowledge and technology benefit. In this paper, the beginning of geographical mechanics in innovative start-up companies is expressed from the perspective of various theories and then the text is influenced and based on the license of geographical mechanics, including distributor, entrepreneurial retrieval in start-ups and innovative companies. , Proportional to the life span of companies, has been reviewed and compared

Language:
Persian
Published:
Quarterly of Geography (Regional Planing), Volume:10 Issue: 4, 2021
Pages:
219 to 232
https://magiran.com/p2249653  
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