Evaluating the Influence of Status, Mass Media, and Degree of Religiosity on People’s Tendency towards the Ideology of Principalism

This study aims to investigate the effects of socio-economic status, the degree of religious faith, and media in the tendency of individuals to acceptance of principalism ideology. This research is applied type in terms of purpose, and descriptive and analytical in terms of the method used, and data collection has been done through a survey. Sampling method was cluster multistage sampling and the sample size (n) was estimated to be 368 people. The data collection technique was a 32-item questionnaire and data were analyzed using SPSS and SMART PLS software. The results of the research indicate that the average score of those who have a low socio-economic status tends to be high for the ideology of principalism. In the context of media impact, there is a reverse relationship between the viewing of foreign media outlets and the tendency of people towards the principalism ideology, and in relation to the impact of domestic media, the results indicate an increase in people's tendency towards principalism ideology when longer viewing of domestic media channels happens. It was also revealed that the tendency towards principalism ideology varies in terms of the average religiosity of individuals, and those who have a high degree of religiosity are more inclined towards the ideology of principalism.