Model CEO's Persuasion by Disclosure of Financial Information

CEO as a decision-maker at the head of the company, especially firms of their nature, is based on agency theory, plays an important role in increasing the level of transparency and creating information symmetry. Persuasiveness behavior as a component of other science topics and issues developed capital market and financial management which may affect management approaches in disclosure. The purpose of this research is Presenting the CEO's model of persuasion through disclosure of financial information based on comprehensive structural-interpretative analysis (TISM). This combined research is based on qualitative and quantitative methodology. The statistical community of the quantitative section included 18 university professionals who specialize in financial and accounting management. The statistical population of the qualitative section included 30 managers of Tehran Stock Exchange companies that participated in the matrix analysis section. In this study, firstly, statements about the persuasive ways of managing the financial information disclosure began through a large study of relevant content and after categorizing 79 articles, the researchers terminated the classified articles, and in the end, 24 studies were introduced into the analysis further. After completing the process, 17 statements were identified in terms of three components that were reduced to 15 after Delphi analysis. In the Structural-Interpretative Analysis section (TISM), which is due to the mathematical and operational complexity of Structural-Interpretative Analysis (ISM), it was identified in the model presented. Stimulating the aspirations and expectations of shareholders and investors as a proposition of psychological approaches to persuasion and distortion through the massive display of regulatory and control mechanisms as the proposition of philanthropic approaches as the most influential statements by the CEO in disclosing information and reporting accompanying financial statements.