Dynamic performance evaluation by balanced scorecard simulation for high education centers

Given the importance of the subject matter scorecard model and dynamic systems to evaluate University of Hormozgan performance in an efficient and effective way, to identify the strengths and weaknesses and improvement of university performance in achieving the university's strategic goals.

This study uses system dynamics approach. First, after reviewing the theoretical literature and the views of the university experts, key variables were identified in the field of university performance evaluation and causal relationships between these variables were drawn up. Then, the mathematical relations between these variables were determined based on the existing relationships in the background and, accordingly, the system was simulated in Hormozgan University during the period from 1390 to 1406

Findings show that research quality indices, including “the university rank in the University Rankings”, “competitive ability” and “service quality” have had a moderate upward trend between 2011 and 1977, which is expected to continue upward by 1406. "Student Satisfaction" Index of the customer dimension of Balanced Scorecard has been declined from 2011 to 2015. Then, during the years 1394 to 1397 the index has increased with an average slope which is expected to continue until 1406 with an average slope of this trend.

Finally the indicators of “increasing sabbatical leaves for academic staff members”, and “increasing training courses for students”, and “increasing number of students who attend to scientific communities and conferences, from the learning and growth dimension, “increasing funding for educational, welfare and research facilities” from the financial dimension, and the “increasing number of recruited faculty members”  from the internal processes dimension of the Balanced Scorecard have been introduced as improvement policies for promotion of the university performance.