A Model of Private Sector Investment Factors with Emphasis on National and International Sporting Events

Given the importance of private sector investment in the sports industry, the research is to develop a model of private sector investment factors with emphasis on national and international sporting events.The present study is  applied in terms of purpose and is descriptive-analytical in terms of data collection. In the qualitative part of the research, 30 individuals were targeted and in the quantitative part based on the Cochran formula, 200 persons consisting of former and current heads of sport federations, managers of private and public sport clubs, managers of sponsored companies, former and current officials of Physical Education Organization and the Ministry of Sport and Youth, young people, some economists and lawyers familiar with the subject of sport economics, physical education professors and other experts, and all members of the Iranian Ministry of Sport and Youth' think tank were selected as the case study. To achieve the goals, a researcher-made questionnaire of 53 questions was used. The face and content validity of the questionnaire was confirmed by 15 experts and the construct validity of the questionnaire was confirmed by confirmatory factor analysis. Cronbach's alpha was higher than 0/07 for all constructs and the whole questionnaire. Delphi method in three stages was used for data analysis in qualitative part. Descriptive and inferential statistical methods such as Kolmogorov-Smirnov, confirmatory factor analysis and path analysis were used in the quantitative section with SPSS 22 software.The results showed that economic factors as the most important and the first category (0/0325), management factors (0/0278) in the second place, cultural factors (0/0267) in the third rank, legal and legal factors (0/0213) in the rank Fourth, and structural factors (0/0193) affect private equity investment and participation in national and international sporting events. Providing economic, managerial, and cultural solutions as the most important components can stimulate private investment and participation in the Iranian sports industry.