The standard of informativity in the holy Quran (Surah Ballad and Ash-shams a Model)

This paper studies the concept of informativity which concerns the measures in which a text is expected or unexpected, know or unknown for the receivers. This study tries to reveal the role of informativity standards in the Surah Balad and the Surah Ash-Shams. In addition to exploring the means in which the informativity level is raising, our study aims to apply the informativity curricula to the mentioned Surahs, and leans on the descriptive-analytical approach. The main focus of this article is on revealing the most prominent informativity manifestations which are reflected in voices and words, alongside with the structures, including the types of shifts and paradoxes in light of the linguistics of the text. In conclusion, this research will reveal the most important suggestive and semantic values of the meaning of words and sentences, with the effects of the recipients (the prophets, the people, the believers and non-believers) , in which the informativity will be determined from the beauty, the splendor and its superior rhetoric, moreover the novelty, the strangeness, and the unpredictability that finally leads to a better comprehension of the text.