Designing an Entrepreneurship Development Model with a Blue Ocean Strategy Approach

Today, many large organizations use entrepreneurship as a way to gain competitive advantage in the long term. The purpose of this study was to design an entrepreneurship development model with a blue ocean strategy approach, ie a non-competitive approach. This strategy believes that it is necessary for enterprises to create a well environment of competition so that they can better grow and more prosper. For this purpose, a research method based on a combination of Delphi method and interpretive structural modeling with a survey of 28 experts was used. Screening of components was performed by Delphi method and 27 components were identified in 6 dimensions. Structural-interpretive modeling was used to classify the dimensions. After analyzing the data, the dimensions were classified at three levels. The results showed the foundation of entrepreneurship development with the blue ocean approach, firstly are organizational factors, secondly are managerial and opportunity factors thirdly are environmental-institutional, blue ocean and human factors. MICMAC analysis was used for dimension clustering. Dimensions such as organizational factors, opportunity and management factors were in independent clusters and the dimensions such as environmental-institutional, blue ocean and human factors were in dependent clusters. Finally, it can be stated that managers by using the blue ocean strategy will be able to discover or create entrepreneurial opportunities even in sufficiently mature markets.