Developing a native framework Outsourcing commercials in Iranian Premier League clubs Interpretive Structural Modeling Approach(ISM)

The present study was applied in terms of purpose and in terms of field data collection. The statistical population of this study includes experts in sport management and marketing. Using targeted sampling and theoretical saturation techniques, key informants (including 14 experts in the field of sport In this study, as can be seen, none of the factors were included in the autonomous variable group, which means that the relevance of outsourcing of commercial advertising in Iranian Premier League clubs is strong and desirable. But elements such as efficient staffing, high advertising skills, increased club flexibility, fan loyalty dimension, new business opportunities, cost-effectiveness, financial and tax dimension, cost control, liberalization were identified. Sources 2 fall into the category of dependent variables, which means that the causes of outsourcing of commercial advertising in the Iranian Premier League clubs have a weak but somewhat high influence. It was also found that indicators such as economic dimension and attraction of supporters, cultural dimension, quality dimension, effectiveness of education, transfer of new technologies, sufficient knowledge, social networking support in advertising, advertising feedback, are classified as independent variables. This means that these indicators have a high influence on the outsourcing of commercial advertising in Iranian Premier League clubs. Finally it was found that the advantage in price, scheduling, reducing costs of stability and variables, existence of credit control system (club reputation), intellectual property,