Identifying Effective Factors in Attracting Donors to the Iranian Student Sports and Providing a Model

The purpose of this study was to identify the effective factors in attracting donors in the country students’ sports and present a model. The research method was Mixed based on data theorizing. Semi-structured interview method was used to collect data. Data analysis was performed by Strauss and Corbin (1998) method. The statistical population in the quantitative part included 15 experts and key experts including university professors and executives of university sports in the country who were selected by purposive sampling and in the qualitative part 315 people who were active in the field of charity and student sports were chosen. In data analysis using open coding technique, 73 primary concepts were identified, which were categorized into 58 sub-categories. In the axial coding stage, around 20 main categories were categorized and used to collect information. 49 questions from a researcher-made questionnaire. The results were analyzed using confirmatory factor analysis in the form of structural equations with SPSS and PLS software. The results showed that in the form of paradigm model, causal conditions (5 categories), contextual conditions (3 categories), intervening conditions (2 categories), pivotal categories (1 category), strategies (5 categories), consequences (4 categories) were identified. Also, the developed model had a good fit. Based on Friedman test, it was observed that the socio-cultural factor was the most important factor in attracting donors in student sports and the economic factor was in the last rank in terms of importance.