Identifying the competitive advantages of VET private institutes Case studyof Gorgan VET private institutes

This study seeks to identify sustainable competitive advantages of Gorgan VET private institutes. These advantages were identified based on the dimensions of quality, efficiency, customer responsiveness and innovation. The target community, directors and founders of VET private institutes in Gorgan, were 453 people who work in 206 institutes.Random sampling was done by observing the sample by Morgan table 210, respectively. The data gathering tool included information from previous documents and records, and a researcher-made questionnaire to collect experts' comments to identify competitive advantages, as well as another researcher-made questionnaire for obtaining the views of sample individuals to determine the importance and priority of the competitive advantages identified by VET private institutes. The reliability of the questionnaire using Cronbach's alpha coefficient was equal to 968/0. The face and content validity of the questionnaire was evaluated by a group of experts and experts in various disciplines and counselors.  Considering the fact that the information was collected from sample people in the form of confirmatory factor analysis, the validity of the questionnaire was confirmed during the tests by the software.
 
The study revealed that among the factors identified in the elements and aspects of quality, efficiency, responsiveness to customers and innovation there are significant correlations, so the index can be as competitive advantages institutions, VET private institutes to be recognized.