Identifying motivational factors affecting the selection of operational areas as travel destinations (Case study: Kermanshah operational areas)

Provinces of Iran bordering with Iraq were battle fields during Iran-Iraq war and today are among tourist attracting places in Iran. The factors provoking tourists to see these regions are important to characterize because the needs of the tourists should be identified and supplied. This paper tries to characterize factors driving and provoking the tourists who visit battle fields in Kermanshah. The research method adopted here is field finding and the data gathering procedure is based on library and field findings (N= 384) methods. The T-test and Friedman Test are used to analyze the data. The research sample includes the tourists who visited battle fields in Kermanshah in 2018. Random sampling is used to reach the required sample. The research results show that driving factors are more effective than attracting factors in journey to visit the battle fields in Kermanshah. Political-national identity, perseverance, curiosity and self-flourishing factors are among the most important driving factors with 3.32, 2.85, 2.37 and 1.45 mean rank, respectively. And location holiness, leisure and necessity are among the most important attracting factors with 2.59, 1.72 and 1.69 mean rank, respectively.