Providing Pattern of Health tourism attraction management in in the future of Iran

Given the appropriate economic-geographical opportunities of the country and earning foreign currency from the medical tourism industry, the use of these opportunities requires a proper and futurist roadmap, in order to provide the necessary solutions to attract medical tourists.

The present study aims to provide a model for managing attract of medical tourism in the country, in order to take advantage of the future opportunities of this industry.

In this study, the strategy of Grounded theory and systematic design of Strauss/Corbin were used. Theoretical sampling was used to collect information, and to achieve theoretical saturation, 18 semi-structured interviews were conducted with specialist physicians and health tourism executives. For the validity and reliability, the research method was used by the members, participation, triangulation and retesting method. The key points of the interviews were analyzed during the three stages of open, axial and selective coding and Delphi method was used to prioritize them.

Factors affecting the attraction of health tourists in the country were extracted with 16 categories and 51 concepts. The priority of the constructive factors of the model was determined using Delphi method and the opinion of experts in 2 steps and converged with standard deviation less than 0.05.

The results showed that the four categories of planning, financial condition, quality of medical services, and technical and specialized forces are in the highest priority, respectively, and should be the focus of future plans of the country's tourism attraction management.