Factors affecting the green poultry consumption (Case Study of Sarpole Zahab city in Kermanshah Province)

Increasing human tendency toward abnormal and often chemical inputs to boost food production, resulted in an increase of diseases and environmental problems. In such circumstances, the value and importance of production and consumption of healthy products is recognized more than ever. In recent years, the production and consumption of healthy food products free of chemical inputs has been growing rapidly. In the meantime, no study has paid attention to the green poultry (poultry free of antibiotics). This study aimed to examine the factors affecting the green poultry consumption in Sarpole Zahab city in Kermanshah province in 2019. For this purpose, Tobit model by Heckman two-stage method is used. Data and information are gathered through surveys and questionnaires by a random sampling method of 382 respondents from Sarpole Zahab citizens. Examination of final effect of Probit model variables showed that education, monthly income, indigenous and local green poultry, guaranteed labels, had positive effect on consumption of green poultry, while household size and high price variables, had negative effect. Also, the results of the second phase of linear regression showed the positive effects of monthly income, the green poultry market, and government support for the production of green poultry by private sector