The Role of Effective Components on the Visual Quality of Environmental Graphics in the Development of Public Spaces (Case Study: District One of Tehran)

The concept of environmental graphics is one of the concepts of the 21st century, which has become inevitable in the field of urban aesthetics with the rapid development of communication technology and increasing urban population in urban spaces. Therefore, the aim of this study is the role of effective components on the visual quality of environmental graphics in the development of public spaces in Tehran Region One.

The research method governing the research is descriptive-analytical. This study seeks to investigate the components affecting the visual quality of environmental graphics in the development of public spaces in region one of Tehran and tries to identify the most important factors affecting the visual quality of environmental graphics.

In order to investigate the components affecting the visual quality of environmental graphics in the development of public spaces in Tehran, SPSS software was used to perform Cronbach's alpha tests, KMO, Bartlett, T.test and multiple linear regression. The value of Cronbach's alpha and KMO tests was above 0.7 and also the significance level of Bartlett test was less than 0.05, which indicates the internal and structural reliability and validity of the distributed questionnaires.

The results of independent sample t.test showed that in general, the visual quality of environmental graphics in public spaces of region one of Tehran, using multiple linear regression test, determined that the components of color combinations, sociability, unity And the integration of components, composition or background architecture, audience perspective and attention to detail were the most important and effective components of enhancement, respectively.