Designing a Model for Environmental Pollution Prevention through Voice and Broadcasting Approach ISM(case study:Tehran)

The media are undoubtedly exerting a profound influence on society so that they can bring about any change in the culture of society in acceptable and popular ways. There is no doubt that the media has an inactive role in introducing and recognizing the environment, preventing its destruction and improving the living conditions of the individual The main purpose of this study is to design a model for the prevention of environmental pollution through sound and broadcast using the ISM and MICMAC approach. The present study is applied in terms of research purpose and in terms of research topic and descriptive-survey type. Data collection tool included expert questionnaire. The study population was environmental and media experts. Snowball sampling method was used to select the sample. Excel software was used for data analysis. Structural-interpretive modeling results categorized the internal relationships of the criteria into five levels. Finally, the results of the McMach analysis included the variables into two independent and dependent matrices. So that the most effective policy criteria and environmental ethics were the most effective ones.