Television programming and agricultural development based on the theory of Diffusion of innovation

developing suitable educational policies which are scientific, practical, and based on valid field observations and audience's needs, can play a significant role in the comprehensive promotion of target community of audience. the goal of the present study is to provide practices for making television programs of agriculture training.the present study adopted in-depth interview as research methods. Thus, 18 experts of agriculture, developement communication, as well as IRIB program developers and policy makers were deeply interviewed with. The the interview were analyzed through thematic analysis and network methods. At last, program making methods for agriculture policy-makers as well as agriculture training TV program makers were presented which were of two main parts: content and structural indicators of program making, and program-maker's (message senders) characteristics. Content and structure practices included informing, training and skills developing ways, goals of program making, being in tally with ecosystem, using other countries' experiences, communicating other groups, using various formats, style of program-maker's and planing. These practices are for communication policy-makers who explain the content and structural features of the practices for training program from production to broadcasting. Second, training and skills developing process which are carried out either covertly or overtly.