Factors of quality of tourism sector in coastal villages of Talesh city

The expansion of tourism activities in rural areas is affected by various factors, from which we can mention the environmental quality of the rural regions. Improving the quality of touristic villages requires recognizing and measuring the environmental quality in the village. Improving the quality of touristic villages requires recognizing and measuring the environmental quality in the village. Given the importance of the subject, the present study aimed to investigate the factors affecting the quality of tourism in the coastal villages of Talesh city. This research was applied in terms of purpose and descriptive-analytical in terms of nature. The research population included 15 coastal villages of Talesh city. This research was applied in terms of purpose and descriptive-analytical in terms of nature. This research was applied in terms of purpose and descriptive-analytical in terms of nature. The research population of the study included 15 coastal villages of Talesh city with 3201 inhabitants, from which 371 participants were estimated as the research sample based on the Cochran formula. The dispersion of the samples in the villages was distributed in proportion to their population. A framework of environmental, physical, and social indicators was selected based on the studies of other researchers to analyze the subject. A panel of experts confirmed the face validity of the questionnaire. The reliability coefficients for the environmental, physical, and social dimensions were 0.77, 0.74, and 0.78, respectively. The results showed that the indicators for environmental quality were lower than average; therefore, the host community (head of household) was not satisfied with the environmental quality indicators