The Strategies of the National Media for Modern Communication Media Policy Making

Communication policies are a set of principles and norms formulated to guide the performance of the information and communication  systems. Today, any policy-making in media organizations requires that other communication areas be fully considered.The present paper mainly concerns the strategies adopted by the National Media in modern communication media policies and the study aims to identify the most important strengths, weaknesses, opportunities, and threats of the National Media in this regard and  to formulate the appropriate operational strategies for the policy. In this study, a qualitative-quantitative method based on SWOT Analysis Matrix through purposive interviews with 12 media experts and policy makers of this Media was adopted to examine the related policies. In total, 12 strengths and opportunities have been identified as advantages and 11 weaknesses and threats as constraints. A score of 2.43 of the evaluation matrix of the internal factors and a score of 2.49 of the evaluation matrix of the  external factors show that weaknesses of the National Media policy-making on modern media outnumber its strengths, with the future threats which overshadow the opportunities; accordingly, some defensive strategies (WT) for tackling these threats have also been presented.