cultural logic of choosing social apathy among middle class in Tehran

How do people choose to be apathetic while confronting unfavorable situations? Agents make decision about their reaction in the wide range of interactive situations which they experience in their daily lives on the basis of three fundamental factors: personality traits, social position and cultural context. This paper aims at investigating the influence of cultural context on cultural logic as a platform to explain the reasons behind choosing apathy while people confronting unfavorable situations. The study applies Garfinkel and Sikorel's ethno-methodological theories to outline this target.This data has been collected through, semi-structured interviews and reviewing research studies. referring to the results, agents create social apathy as a social phenomena regarding cultural values and norms which gradually had been formed during their unique background. In the same way, interviewees willingness to act apathetically against unfavorable situations is being made in a united network of cultural context which is shaped by three main elements: “Distinguish”, “Expediency” and “effectiveness”.