Investigating the capacity of national rural and nomadic exhibitions in achieving the goals of resistance economic policies
National exhibitions have special capacities to develop and promote production in major countries, which unfortunately has been neglected in Iran. Studies show that national exhibitions play an important role in implementing the policies of the resistance economy (paragraphs 2, 3, 5, 6, 8, 9) In the present study, which was conducted with a library-survey approach, various capacities that are provided in a national exhibition to support domestic production have been identified. Then, with the survey conducted in the fourth exhibition of the capabilities of villagers and nomads, which was held with the central approach and slogan of explaining the role of villagers and nomads in the realization of production prosperity policies in the summer of 1398, these capacities have been evaluated accurately and case by case . To conduct this research, 194 questionnaires were completed by the exhibitors of the exhibition and in the final step, the collected data were analyzed using TOPSIS method. The results show that unfortunately about half of the functions in the exhibition of the capabilities of villagers and nomads have scored less than 50%. Although this exhibition has gained an acceptable position in playing the role of facilitating the identification of competitors in businesses, familiarity with customer expectations, as well as the introduction and branding of Iranian products, but today, exhibitions are not just a platform for introducing goods but also aspects of knowledge. And their development is very bold, which requires careful attention of policy makers and implementers to promote the use these functions.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.