Analysis of trends and drivers affecting future social networks

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

One of the most important issues for policymakers in the field of media is the future of the media. If policymakers and decision-makers in this field do not gain knowledge about the future, they can not have a preconceived notion about the issues and currents assigned to them, so they will always face critical situations that make decisions at this time very costly. Be. Social media has a great impact on creating discourse and changing the lifestyle and beliefs of society. Therefore, studying the future, especially social media in the field of cyberspace is very important. In this study, we have tried to study the future trends of social networks and in this direction, using 32 sources selected from 2018 onwards, we have counted the drivers and macro trends and determined the most effective drivers using the opinion of the elites. We do. To do this, we have used two methods of expert panel of Mick Mac software and AHP method using Expert Choice software, the results of both methods show the importance of technological and economic changes. Of all the drivers, technology was identified as the most effective driver in future changes in social networks.

Language:
Persian
Published:
Journal of New Media Studies, Volume:7 Issue: 27, 2022
Pages:
359 to 399
https://magiran.com/p2407758  
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