Providing the model of influencing factors in the export expansion of sporting goods
The purpose of this study is to present a model of effective factors in the export expansion of sporting goods. This research falls into the category of applied research and is a descriptive-scrolling survey in terms of collecting data. In this study, a qualitative-quantitative approach has been used to identify and establish the relevant model; so that in qualitative method, the depth of interview and in quantitative method, the researcher-made questionnaire were used. The statistical population of the study included the sports-economic elite. Because of the unknown volume of the community, 384 people were selected randomly and purposefully in the statistical sample of research. The formal validity was approved by sixteen sports management professors. The combined reliability value, divergent and convergent validity of the questionnaire were optimally estimated. The analysis of the results was done using structural equations with PLC software. The results showed that the determination coefficient for the structure of the development of sporting goods export is 0.542, which confirms the model fit. Also, internal factors with a coefficient of 0.576 and exogenous factors with a coefficient of 0.193 affect the export expansion of sporting goods. In general, according to the research findings, the development and evolution of the export industry of sporting goods in the country is the result of proper management of the internal factors, the export market and the regulation of trade relations with other countries.
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