Presenting a Model of Complementor Integration into Developing New Platform-Based Products in Iranian Space Industry

Because the industry still faces challenges, it requires an environment of collaboration. This can be achieved through networking and interaction between platform owners and manufacturers of complementary products within a platform based ecosystems as one of the success factors. The purpose of this study is to present a model to investigate the factors affecting the integration of the manufacture of complementary products into new products development in the space industry in Islamic republic of Iran. The current research was conducted using descriptive – correlation methodology. Respondents were senior executives and national space project managers. Structural equation modelling (SEM) technique using Partial least squares path modeling (PLS) statistical software was employed to test of the research model and hypotheses. Data analysis indicates a significant and positive relationship between product modularity, product novelty, complexity of product development tasks and integration of the manufactures of complementary products into platform-based new product development process. There is a negative and significant relationship between the strategic importance of product development tasks and the integration of partners into the platform-based new product development process. Finally, the findings showed that the integration of partners has a positive and significant relationship with the performance of the platform-based new product.