Presenting a Change Management Model in Automotive Industry Using a Mixed-Methods

The main purpose of this study is to design a change management model in automotive industry. Considering that the purpose of this research is a consecutive exploratory combination of modeling and instrument making, the model can be compiled based on the criteria obtained through the research. In the qualitative part, using a case study research method and semi-structured interviews with experts and professors, the model criteria were researched and in a small part, using a descriptive-survey method and using a researcher-made tool to measure its external effectiveness, the factors affecting change management in internal and external categories were identified. Using the confirmatory factor analysis technique, the components of change management in the grounded theory model were evaluated and ranked. Finally, based on the structural equation model, the model of the automotive industry change management foundation was evaluated and analyzed. Finally, change management strategies were identified in three components: selecting acceptable managers, using consultants and experts, and creating a sense of empathy and trust. The use of expert managers and appropriate leaders in this industry makes change management effective in this industry. Ultimately, these strategies result in increased survival under the components of greater brand acceptance and profitability.