Dimensions and Components of Technological Entrepreneurship Ecosystem in Iran's Digital Creative Industries with Emphasis on the Culture Taste of Digital Technologies

A review of international reports shows that in recent years, the creative industries and digital technologies have been the key pillars of the knowledge-based economy. Considering the cultural-artistic richness of Iran along with the technological potentials of the country, technology-based creative industries can be important drivers in Iran's economic development. The present study seeks to answer the question "What are the main dimensions and components of the technological entrepreneurship ecosystem in Iran's digital creative industries? and what is the role of cultural taste of digital technologies?".

This research is fundamental in terms of purpose, which has been done using the qualitative method of grounded theory (Glaisarian approach) and with the semi-structured in-depth interview technique with 20 Entrepreneur's company that registered in The Vice Presidency for Scientific and Technological Affairs in 2020-2021.

The results of the analysis of interviews showed that technological and innovative factors, corporate factors, environmental factors and supporting factors are the factors of evolution of this ecosystem, the criteria of which were fully identified. Also, the role and position of taste of digital cultural technology businesses as a key variable in the success of this ecosystem was examined and its components were identified.

Therefore, policy makers and entrepreneurs in this field are recommended to succeed in the digital ecosystem of creative industries, given the fundamental differences between creative entrepreneurship and other industries and the strategic importance of this field, from the model presented in Use this research.