Identifying the Potentials of Marine Tourism Development in Hormoz Island Using QSPM Techniques and SWOT Model

One of the potentials of tourism in Iran is sea. Nowadays, a lot of countries pay attention to the marine water sports, water based amusements, scuba diving and other related entertainments, as well as beach tourism programs. The purpose of the present research was planning and feasibility of marine tourism in Hormoz island. This research was based on a combination model of strategic analysis and SWOT model of strategic planning to review the findings of the QSPM, library studies as well as the results of a survey of the field through interview between tourists and tourism experts. The results of the SWOT model of analysis revealed that, despite having strengths and opportunities such as possessing the Persian Gulf and the abundant opportunities, annexation of Hormoz island to Qeshm free zone and the existence of Red Soil mines and also the existence of  a variety of threats such as weaknesses and lack of tourism, Qeshm and Kish Islands had not received the necessary attention. The selected strategy prioritization table QSPM showed that from among strategy development services, recreational facilities and infrastructural needs are from the highest priority since Hormoz is closer to the province center.