The Analysis of the Factors Affecting the Development of Community-Based Rural Tourism (Case study: Gilan Province)

 Accordingly, it can be considered an important element with negative and positive effects. One form of tourism currently considered is community-based tourism, which significantly emphasizes the local community for tourism development. Th is study aims to investigate the factors affecting community-based rural tourism in Gilan province.

This is applied research in terms of purpose, it is quantitative in terms of approach, and it has been conducted with a sample including 770 people from rural people in Gilan province. Data collection tools include library studies, and field surveys have been carried out through observation and questionnaires. The statistical population consists of the villagers of Gilan province. Three hundred eighty-four people were selected using the Morgan table to determine the number of samples. Samples were increased in order to improve the level of reliability and reduce errors in the data, and 770 questionnaires were completed. According to the estimation, the reliability of the questionnaire was 0.921.

The path analysis model in SPSS software has also been used to analyze the indicators. The results suggest that economic benefits, organizational mechanism, product diversification, increasing investment, business motivation, environmental protection, reducing waste dissemination, innovative planning, evaluation and monitoring, social participation, social cohesion, social skills and knowledge, the sense of belonging to the place, tourist acceptance culture, poverty reduction, safety, government support, announcements, recreational tours, economic benefits, local market, local investment and profitability affect the development of community-based tourism in the case study area.