Investigating the Relationship Between Focus on Major Customers and Innovation in Listed Companies

In the competitive world of the recent century, companies are required to invest commensurately innovation in order to succeed and consolidate their position. Also, in order to stay competitive, companies must consider innovation as an important component of strategy formulation. In this regard, the purpose of this study is to investigate the relationship between focus on major customers and innovation in listed companies. The statistical sample of this research using the systematic elimination method includes 142 listed companies in the period 2009-2019, The statistical method used, is the regression method to panel and composite data. Findings show that focus on major customers only affected executive innovation, among different dimensions of innovation, including research and development activities, technical innovation, individual innovation, executive innovation, ancillary innovation and management accounting innovation. Accordingly, the minor role of major customers in influencing the company's strategic policies regarding innovation activities is observed.