Determining Optimal Method in estimation of recreation value in the recreational district Chort Lake

In this research, the recreational value of the district was determined in order to study the satisfaction value of the recreational district "Chort Lake". The effective elements of willing to pay in Chort Lake's visitors and the average estimation of their willing to pay were determined by conditional evaluation method and two-stage Heckman model. The necessary data were gathered by filling the questionnaire and verbal interview of 274 visitors in spring and summer, 2013. The results show that 85.3% of visitors had the willing to pay for recreation. Using the conditional evaluation method, the willingness to pay per person per visit was estimated 4307.4 Rials. The variables of the recommended cost, monthly revenue of family members, educational level, satisfaction rate, ability of fishing, seasons, satisfaction level and willingness to revisit, are effective elements of the willingness to pay in this method. Based on two-stage Heckman method, the average rate of the willingness to pay was 3843.5 Rials. Monthly revenue, educational level, satisfaction rate, occasions of visiting the competitor places of Chort Lake and satisfaction rate are the effective elements of people's willingness to pay in this method. The optimized method for determining the recreational value of Chort Lake is two-stage Heckman method.