Presenting A Model For Implementing Fintech In The Banking Industry Of Iran

The popularity of fintechs has created a new competitive environment among banks, as fintechs reduce bureaucratic requirements and make financial institutions like banks more convenient, efficient and faster to provide services. Considering the movement of banks towards new technologies globally, it is necessary to have a general understanding of the acceptance of new technologies in order to align with global growth and keep pace with the products offered by service providers. The purpose of this research is to identify the components and provide a model for the implementation of fintech in the banking industry of Iran.

In order to identify the components of this model, a semi-structured interview was used with 15 experts in the field of money and banking, who were selected using a theoretical sampling method. In this research, coding was done in three steps using the Grounded theory method with Strauss and Corbin's approach.

In the open coding stage, 123 categories were extracted and after classification in the axial coding stage, 26 components were extracted, and finally, in the selective coding stage, after identifying the relationships between the components, the research paradigm model was formed.

Causal factors affecting the implementation of the policy model: legislation, legal infrastructure, government facilities, legal incentives, reforming macro-governance policies are analyzed. In addition, factors such as technology infrastructure, creating communication channels play an intervening role, and the factors of intention to use technology, culture of participation, entrepreneurial culture, risk-taking, learning and training, and trust-building play a background role in this regard.