Investigation and evaluation of effective factors on improving the development of tourism services in Shiraz

The current research seeks to develop strategies for the development of tourism services, so that by evaluating these variables, the performance of officials and managers from the perspective of the people, experts, tourists and trustees of Shiraz city, in relation to the development of urban tourism services, and practical solutions for improvement. The existing situation and the satisfaction of tourists should be presented as a result. The goal is to identify points and factors that have positive effects in relation to the provision of services, in relation to the development of tourism. Therefore, this research will be carried out with the aim of developing strategies for the development of tourism services in Shiraz to scientifically analyze the gap between the expectations and perceptions of foreign and domestic tourists from the tourism service centers of Shiraz and develop practical strategies to improve services.