Sociological study of relation between values and actions of women in three district of teheran ( with emphasis on media)

In this article, the issue of values and actions of women in three selected areas of Tehran in the north, center and south of the city has been studied. In recent years, we have seen differences between women's values and their actions. These differences are clearly visible in the first social institution, the family in Iran. Cultural values have gradually given way to economic values and new social actions have been formed. Some women have actions that are in line with their values and others show actions that are completely different from their values. In the theoretical literature of the research, the views of various thinkers and sociologists have been mentioned, the most important of which are the views of Anthony Giddens in the theory of structuring and the views of Erwin Goffman in the theory of drama and most importantly the views of Robert Merton. From Giddens's point of view, the importance of values can be understood, and from Goffman's point of view, the contradiction between values and actions can be understood. In the media sector, one of the five important media theories, namely planting theory; Chinese program or highlighting; Satisfaction; Receive and silent spiral is used. The research background also mentions some of the research that has been done in this field. This research is quantitative and has been done with a survey technique and a researcher-made questionnaire.