The role of media in Iranian citizens' trust in goods produced in Iran(Study among the citizens of District 18 of Tehran)

Social media is one of the important tools in informing people and changing their mentality. Consumption of domestic goods and support of domestic products has an important role in the growth and development of domestic industries and also affects macroeconomic variables. The present study aims to determine the role of the media in the trust of Iranian citizens in goods produced in Iran among the citizens of Tehran's 18th district. The applied research method was standard questionnaires according to the type of survey and data collection tools. The statistical population was citizens of district 18 of Tehran and the sample size was 384. The sampling method was cluster random. Pearson and regression tests were used to measure the relationship between research hypotheses. The results showed that the impact of personal social media on the trust of Iranian citizens is 51.8%, the impact of social media on the trust of Iranian citizens is 46.3% and the impact of traditional media on the trust of Iranian citizens is 35.7%. Given the positive sign of the beta coefficient, the direction of this effect was positive.