Investigation of factors affecting the acceptance of smart water gauge among farmers in Mahidasht plain

Due to the drought in the country and the indiscriminate use of groundwater resources in the agricultural sector, the installation of smart water gauge for optimal use of water wells in the Mahidasht plain seems necessary. The aim of this study was to investigate the factors affecting the acceptance of smart water gauge among farmers in Mahidasht plain.

In this research, a survey method has been used. 185 farmers were selected using random cluster sampling method. The validity of the questionnaire was assessed by content method and its reliability was calculated by calculating Cronbach's alpha coefficient. Descriptive and inferential statistics analysis was performed with SPSS and AMOS statistical software.

The results of path analysis showed that the variables of perceived usefulness, perceived ease of use and attitude towards using smart water gauge have a positive and significant effect on the tendency to use meters. The results also showed that there is a positive and significant relationship between contextual factors, perceived usefulness and perceived ease of use. Based on the overall results, farmers' attitudes have had the greatest impact on the willingness to use smart water gauge and thus its acceptance, so it seems necessary to change farmers' attitudes about the role of smart water gauge. To this end, farmers' relationships and interactions with exemplary farmers and agricultural extension and service centers can be effective. The results of the research have confirmed the necessity of using technology acceptance models in introducing water-based technologies to farmers.