Providing a model of indigenous R&D activities in new product development (Case Study:dairy industry)

The present era is the era of knowledge and technology. In such circumstances, companies will be successful in using research and development activities in technical and economic fields and recognizing the existing local conditions to develop a strategy for the development and design of new products.The purpose of this research is to present a conceptual model of indigenous research and development activities in new product development in the dairy industry. This research is applied in terms of results and is an exploratory research in terms of purpose. The qualitative part approach is based on the Grand Theory strategy. The data collection tool is a semi-structured interview with 18 managers and experts in the field of research and development in the dairy industry. Sampling was performed in a purposeful and judgmental manner. The results are about causal conditions, internal and external Organizational trends.The main phenomenon is the indigenous of research and development activities. Interfering factors included organizational capabilities, legal factors, management potential and attitudes, and changes in the public environment. Underlying factors are the structure of the idea and the product, the market structure of the industry, the consumer approach, the institutional basis of research and development. Strategies include research and development knowledge mechanisms, training and human resources,financial resources, risk management, competitive and strategic mechanisms, coping with institutional weakness and customer focus. Implications also include improving the company's financial indicators, offering new products and services, improving position and productivity,exporting and upgrading indigenous knowledge and skills.