Applying the ecosystem model for obstacle removal in small businesses with emphasis on rural and peri-urban areas (Case study: Guilan Region in the North of Iran)

The purpose of this research is to identify business obstacles and challenges in rural and peri-urban areas and provide an optimal model. The current research is applied in terms of its purpose and descriptive-analytical method in nature

Data analysis was carried out using content analysis and open and Axial coding, in the Maxqda software.

The results of the research showed that the main small business obstacles are divided into four categories: financing factors and production inputs, cultural and social factors, skill training factors, and support and influential factors. the main obstacles include inflation and market fluctuations, high prices raw materials, insufficient financial support for farmers, low motivation for people to continue working due to existing problems and obstacles, weak sales market due to lack of proper advertising, weak demand and lack of appropriate training and advice for sales marketing, redundant administrative bureaucracy and insufficient supervision. It depends on the work process of the executive and administrative bodies and the long process of obtaining a permit from health.

 to facilitate the path of business development in the rural and peri-urban areas of this province, an integrated business ecosystem model is needed, which can remove the challenges and obstacles of workers and producers from the beginning on the path to the sale of the product and provide them with the necessary specialized training and advice.