The analysis of new middle class advent in the first Pahlavi press

The present work aims to study and analyze the advent of new middle class in Iran via discussing lifestyle indexes in the first Pahlavi press. The main questions of this article are: How can we describe and analyze the advent of new middle class and its related lifestyle via press study? What are the elements and indexes of new middle class lifestyle in the first Pahlavi era? To carry out my research in this direction, I plan to employ historical and content analysis methods and analyze four significant press of that time (“Alame Nesvan”, “Baladiye”, “Shafaghe Sorkh” and, “tajadode Iran”).Based on the findings of my research, new middle class members in the first Pahlavi era have their own distinctive lifestyle which is reflected in the different press. The review of these press indicates individualism, consumerism, considering body and its manipulation, highlighting leisure time in the daily life and, cultural consumerism as the most crucial elements of new middle class lifestyle in the first Pahlavi era.