Strategic planning of tourism development using SWOT model(Case study of Zaras village, Izeh city)

Tourism, as the largest service industry in the world, is one of the important sources of economic prosperity in job creation, earning foreign exchange earnings, reducing poverty and increasing exchange and social interaction. The purpose of this research is strategic planning for tourism development and its role in rural development, which has been done in Zaras village of Izeh city. The statistical population of the study consists of three groups that using Cochran sampling method, 200 people have been selected as heads of households, 120 for tourists and 20 for officials as a sample. The present study uses field studies and determines the strengths, weaknesses, opportunities and threats by SWOT analysis to present strategies and strategies for the development of rural tourism in Zaras and the results show that in tourism planning in Izeh (Zaras village) The first priority is competitive / aggressive strategies (so) and then the review strategy (wt). In fact, competitive and aggressive strategies show that by emphasizing local customs and local culture, increasing boating facilities and tourist safety by increasing government attention in this area will motivate to travel and attract the private sector and to achieve the goals by using These strategies are proposed to strengthen and increase facilities and services along with tourist attractions and resources in order to attract more tourists and create employment and income. The vulnerability threshold of this rural area is very high due to tourism potential and needs serious review and policy presentation. Appropriate arrangements are in place to remove restrictions and barriers.