Analysis of the antecedents and consequences of efficient Islamic propaganda (fuzzy Delphi approach)

The religion of Islam considers the most important mission of the divine prophets to convey the message of the religion. Paying attention to the religious characteristics of propaganda indicates that the flow of propaganda is not merely announcing and conveying a message; Rather, its success is the result of a scholarly view of the complex dimensions of propaganda and the elements involved. On the other hand, today, advertising, with a significant presence in the field of information; It also forms the main part of the educational activities of the communities. Therefore, the present study has focused on the analysis of the antecedents and consequences of efficient Islamic propaganda.

The research uses an inductive deductive approach which is descriptive-survey in terms of nature and method and practical in terms of purpose. Since the present study is a mixed research, therefore, the research methodology should be presented qualitatively and quantitatively. The statistical population consists of experts consisting of activists in the field of Islamic propaganda, 20 of whom were selected as a sample using the snowball method. Also, the data collection tool was a questionnaire that the validity and reliability of the questionnaire were confirmed using content validity and retest, respectively.

What is considered as the output of the research is to achieve 9 preconditions and 9 consequences of Islamic propaganda.