The effect of the Satisfaction from Internal Communication on Employee Engagement, Perceived Organizational Support and Employer Branding(Case study: Maskan Bank of Yazd Province)

The purpose of this research is surveying the effect of the satisfaction from internal communication on employee engagement, perceived organizational support and employer branding. The current research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population includes 800 employees of Yazd Housing Bank, 260 of whom were selected as a sample for the first half of the year 1400, using Cochran's formula. The data collection tool is the standard questionnaires that exist in this field. Validity (convergent and divergent) and reliability (factor loading, composite reliability coefficient, Cronbach's alpha coefficient) of the measurement model indicated that the model had good validity and reliability. The results of hypothesis testing by SMART-PLS software showed that the satisfaction from internal communication does not affect Employee Engagement, but it has  effect on perceived organizational support and employer branding. Perceived organizational support has an effect on Employee Engagement and employer branding; Employer branding has an effect on Employee Engagement and finally, employer branding can play a mediating role in the relationship between perceived organizational support and employee engagement and also between internal communication satisfaction and employee engagement.  Indeed, the mediating role of perceived organizational support in the relationship between the satisfaction from internal communication and Employee Engagement and also between the satisfaction from internal communication and employer branding was also confirmed.