Identify the components of media policy impact from cyberspace paradigm data

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

 Due to the dysfunction of mainstream media in Iran after the advent of cyberspace, this article raises the question of whether a new paradigm has emerged in the field of media that has changed the requirements of media policy and planning? The premise of this study is that with the advent of cyberspace, a new paradigm has emerged in media policy-making that has affected all media, but instrumentalism is a veil to see. In this research, three methods of library, phenomenology and Thematic analysis have been used and in-depth interviews have been conducted with 25 active media experts in the two fields of mass media and cyberspace who have been selected by snowball sampling method. In the research findings, by extracting 64 themes of the paradigm governing cyberspace, it is shown how the communication space is confronted with the new grammar of media, including "dominance of authoritarianism over task-orientation, transition to maximalist and absolutist media, multimedia biology and de-publicization of news." "Minimizing the structure of the media and end of the domination of pyramid-shaped structures, changing the approaches of message management, here and now the content and change-seeking and responsiveness." The results show that cyberspace is the result of the accumulation and historical continuity of the biological paradigm of Reformation and the resulting intellectual divergences and has significant effects on the structure of media and media competition indicators, and these paradigmatic effects are a review of our understanding. Has necessitated communication theories.

Language:
Persian
Published:
Journal of New Media Studies, Volume:9 Issue: 33, 2023
Pages:
323 to 361
https://magiran.com/p2578763  
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