The emergence of advanced media, using the knowledge of how to influence, has increased the

The emergence of advanced media, using the knowledge of how to influence, has increased the role of the media in controlling public opinion. Today, the media play an inevitable role in advancing the plans of governments, and by creating a media environment to shape public opinion and guide decisions in the desired context, have always been the focus of governments. Instead of sending their troops and armies to conquer countries and dominate nations across distant geographical borders and incur exorbitant costs of war and militarism, governments today use soft warfare and the use of audio-visual media on the nation's brains and hearts. Others dominate and instill their values ​​in them. The United States, as a superpower, has been able to make the most of the audio-visual media to its advantage, and through news agencies, Hollywood, satellite programs, and Internet and radio networks, has sought to impose its strategic goals, such as imposing American values ​​have spread Islamophobia, propagated capitalism, and weakened its enemies and rivals around the world.This article will first examine the role of the media in increasing US soft power, and then we will see how the Americans use this tool against the Islamic Republic of Iran (as a regional rival).