The Amount of Advertising of Cultural Products in Iranian Media Space and Explaining the Appropriate Advertising Model

A closer look at the media space of the country shows that the share of advertising of cultural products in the media space (television, newspapers, magazines and billboards) is small. Also, considering the multiplicity of references and influential factors in the field of culture, one of the challenges in the field of advertising cultural products is to determine the effective categories and components. On the other hand, most of the research focused on advertising so far is often focused on commercial advertising and the lack of a comprehensive, integrated and clear local model has led to some problems in this area, so the present study tries to take action. To "study the role of advertising cultural products in the Iranian media (television, newspapers, and magazines) and explain the appropriate model for advertising cultural products." In order to conduct this study, an attempt has been made to examine the current status of the share of cultural products advertising in the Iranian media space. Indicators, components and effective factors and their characteristics in the study area, a suitable, comprehensive and integrated local model for advertising cultural products are presented