جستجوی مقالات مرتبط با کلیدواژه "cultural products" در نشریات گروه "علوم اجتماعی"

Cultural products such as Stationeries, have direct effects on the cultural identity of the society. Importance of preserving the identity and cultural values of the society necessitates the use of Persian art patterns in designing and decorating the Stationeries. Tahmasp's Shahnameh Paintings have great artistic value and have many decorative motifs. Also geometric motifs are one of the most important sorts of these motifs. Zahak's dream painting in Tahmasp's Shahnameh has a many variety of geometric motifs.The purpose is to identify the geometric motifs of Zahak's dream painting in and to use these patterns and motifs in the design of cultural products, Stationeries. Questions include: 1- What are the types of geometric motifs and patterns in Zahak's dream painting? 2- How to use the various geometric motifs and patterns in this painting, in the design of cultural products, such as Stationery (note book and pen)? In the study, library and documents information have been qualitatively analyzed with a descriptive-analytical approach and the case study includes the Zahak's dream painting. The results show that there are 26 geometric combinations in this painting, which are also composed of 19 types of patterns. These geometric motifs have been used in designing 11 samples of Stationery, 4 notebooks, 2 Small notebooks and 5 pens.

A closer look at the media space of the country shows that the share of advertising of cultural products in the media space (television, newspapers, magazines and billboards) is small. Also, considering the multiplicity of references and influential factors in the field of culture, one of the challenges in the field of advertising cultural products is to determine the effective categories and components. On the other hand, most of the research focused on advertising so far is often focused on commercial advertising and the lack of a comprehensive, integrated and clear local model has led to some problems in this area, so the present study tries to take action. To "study the role of advertising cultural products in the Iranian media (television, newspapers, and magazines) and explain the appropriate model for advertising cultural products." In order to conduct this study, an attempt has been made to examine the current status of the share of cultural products advertising in the Iranian media space. Indicators, components and effective factors and their characteristics in the study area, a suitable, comprehensive and integrated local model for advertising cultural products are presented

The upcoming research aims to provide a suitable model for advertising cultural products. In this research, the process of advertising cultural products in the media space of the country (television, newspapers and magazines) and its changes and developments have been investigated and scrutinized from different angles and according to the dimensions, components, indicators, effective factors and Its features should be presented as a suitable, comprehensive and integrated local model for advertising cultural products.The approach used in the present research is quantitative and qualitative (mixed) method. The statistical research community includes academic experts and scientific and executive professionals active in the field of advertising cultural products and media space, which is based on the views of 18 experts and 385 advertising activists with the systemic approach of Strauss and Corbin, during three stages of open and central coding. and selected, 50 concepts and 12 categories were extracted. Among these, advertising of cultural products as the central category and 11 other items formed the basis of the data theory of the research. The findings showed that of the four main  categories of causal, central, strategic conditions and consequences, respectively, government policies based on supporting cultural productions and changing attitudes towards their products or commodities, having an advertising and information program, institutional trainings at the two levels of producers and family institutions, and emphasis on preserving the identity and original values ​​of society have the highest level of emphasis. Therefore, within the framework of theoretical research literature, experts' point of view and the use to Grounded Theory, a proposed model for advertising cultural products in Iran's media space was designed and compiled.

The main purpose of this paper is to estimate the demand elasticity of cultural Products and to examine the consumption behavior of urban and rural households in this commodity group. For this purpose, the Dynamic Almost Ideal Demanding System (DAIDS) and the seemingly unrelated regression method for the period 1981-2017 were used. The results show that the homogeneity hypothesis for the group of cultural Products in urban households is not confirmed, In other words, urban consumers have a monetary illusion in their consumption of selected goods, That is, rather than considering real income and real prices in their consumption decisions, they consider nominal income and nominal prices. This assumption also applies to rural households. The price elasticity of cultural Products for urban and rural areas is inelastic, which means that these goods cannot be replaced and are essential. In addition, the results show that price changes of other groups have little effect on demand for cultural Products. In addition, the income elasticity of cultural Products for both urban and rural areas is greater than one, and so these are luxury goods; The results of estimating the elasticity of the subgroups of cultural Products also show that education is necessary for the urban areas, but for the rural areas, the elasticity of the commodity is unit. Income elasticity is positive for all groups in urban and rural areas, which is an increase in cultural costs if income is increased.

Globalization is a historical process in social, political, cultural and economic dimensions that leads to the introduction of non-indigenous factors into indigenous domains and territories and affects other societies at different levels. This study seeks to investigate the impact of some of the most effective globalization tools (including: the use of ICTs, industrial products, cultural products, and commercial advertising) on students' attitudes toward it. The theoretical base of this research is Giddens's theory on globalization and its statistical population is 16409 students of Shahid Chamran University of Ahwaz. Was done. The research method in this study is survey method and questionnaire was used for data collection. The data were analyzed by SPSS software. Research findings indicate that there is a direct and significant correlation between globalization tools and students' attitude toward it. The results of regression analysis also showed that globalization tools account for 24% of the variance of the dependent variable. Given the theoretical and empirical background and the results, it can be said that with the help of its tools, globalization is changing and influencing students' attitudes in social, political, economic and cultural fields. These tend to the values of globalization taught by the West.

Since the recognition of the quality of life of households, one of the most important social actors in the field of lifestyle, this study sought to examine sociological family caregiver's quality of life is Zanjan city. The main research question is: how is quality of life of families and households in the city of Zanjan? and what is the affecting factors on the quality of life among family caregivers of Zanjan what The quantitative study was conducted using a survey method has been implemented in the data-gathering tool was a questionnaire. All heads of households in the city of Zanjan survey was conducted according to the results of the last census ( 1390 ) 110 943 the number of families using Cochran formula , 390 households were selected as the population studied and their supervisors were .
In order to analyze the data , SPSS software partitioning has been used to investigate hypotheses based on the measurement of the variables and descriptive and inferential statistical techniques such as correlation coefficients ( Spearman coefficient ) and parametric statistical tests ( test t, analysis of variance , etc.) are used. Based on data collected between most variables (eg, age, education, marital status , etc) and there was a relation between lifestyle and its components . The correlation between social trust, quality of life and lifestyle and its components , there was a significant relationship .

Despite the fact that the Islamic Revolution was essentially a cultural revolution, studies indicate the spread of supply and consumption of foreign cultural products containing unsuitable themes and messages in the society. This situation, on the one hand, marks the emergence of social and cultural changes, and, on the other, shows the weaknesses and unsuitable performances in the policymaking and organization of creation, production and consumption atmosphere of cultural products. Innovation system is a powerful framework for analysis and proposal of solutions to improve the situation of innovation in production of cultural products. “The system of innovation in cultural products” is a system in which the stages of creation of idea, production, sale and consumption of cultural products and even the consequences of post-consumption period are studied systematically and in an integrated manner and also the necessary changes for overcoming the challenges and improving the conditions are offered. The proposed system lays emphasis on some measures as follows: policy integration, prioritization of products, strengthening of research in cultural industries, supporting key individuals and artists, improvement of mechanism for financial and legal support, public education and awareness, setting up cultural industries parks, establishment of clusters and poles of cultural industries, extending corridors for commercialization of cultural products, supporting to small- and medium-size culture-based firms, establishment of the system of futuristic studies, and monitoring the cultural products. Given the vastness of the problem, the present study employed library research (literature and theoretical foundations), case study (experiences of other countries), and qualitative content analysis of the viewpoints of experts to study the problem. The findings were presented in the form of a model of innovation system in cultural products.

The concepts of modernism and cultural products, as two essential elements of sociology and cultural studies, have attracted the attention of scholars. The present study aims at explicating the relation between modernism elements and the rate of cultural products consumption by students. The data for this social survey was collected by distributing questionnaires. The research statistical population included all secondary-grade female students in Kashan, in the academic year of 1391-92. The sample size (750) was determined by Kukran formula. The results of regression analysis showed the effect of each modernism elements including calculability, academic inclination, riskiness, progressivism, and public tendency on cultural products consumptionas respectively follows: 0/47, 0/32, 0/27, 0/18, 0/10. Altogether, 52% of the dependent variable’s changes were determined by modernism elements.

Cultural impairments arising out of the malfunction of mass media and other information conveying tools are highly destructive due to the dominance, variety, and multiplicity of the cultural tools. The impairment is not restricted to women, but the negative consequences of these cultural products effects upon men and women at any age, specifically the youth. In this final part of the paper some of the consequences and impairments of the consumption of cultural products are briefly elaborated at the micro, middle, and macro levels.