Geographical study of the effect of "desire to earn more" attitude on the environmental behavior of villagers, by altitude areas Case study: Talesh city

The factor of desire to earn money in the formation of attitude and change in the behavior of villagers is directly related to the natural environment. In this study, the environmental consequences of the desire to earn income of villagers living in coastal, plain, foothills and mountainous areas have been studied. Talesh is one of the functions of Gilan province. 386 questionnaires were completed in the study areas, which had a reliability of 0.78 by Cronbach's alpha method. SPSS software was used to describe the data and PLS software was used for factor analysis. Findings show that the villages of the mountainous area have a tendency to earn more and have a less positive environmental attitude than other areas, and this result indicates the growing trend of negative environmental consequences in this area. Negative attitude has a lower level in study areas and this situation in the formation of undesirable behavior such as destruction and improper use of resources can affect the process of improper relationship between humans and the environment. According to the results of this study, the factor of desire to earn money has a direct and effective relationship in the formation of positive and negative attitudes in dealing with the natural environment.