Analyzing the effects of entrepreneurship with a focus on small businesses in the prosperity of sustainable rural tourism(Case study: Hasanlu village)

The purpose of this research is to investigate the effects of entrepreneurship with a focus on small businesses in the prosperity of sustainable rural tourism in Hasanlu district. The research method is applied and quantitative. The statistical population of the study is Hasanloo village. According to Cochran's formula, 256 people were selected by stratified random sampling method. In a small part, a researcher-made questionnaire was used and validity with expert opinions and reliability to Cronbach's alpha was 0.876. Structural equation method and PLS2 software were used for data analysis. The results showed that the use of partial quadratic method showed The economic, socio-cultural and environmental dimensions each have impact coefficients of 0.711, 0.151 and 0.115, respectively. It can be said that there is a positive and significant relationship between the dimensions of rural identification and entrepreneurship. Finally, using the good fit indices, it was determined that the model is in a good condition in the indicators and is approved.