The Model of Capital Attraction Process in the Municipality; Based on a Mixed Study

Attracting investment in the urban area is an important and influential factor for the progress and prosperity of the urban economy. Investment in each province is influenced by a set of macro factors of the country and specific factors of that province. If in a society, investment is not made to the required extent, economic growth slows down or stops. In recent years, the necessary platform to attract and support investment has been provided, the ground for increasing the participation of the private sector in the matter of investment in municipalities has been provided, hence the process of attracting capital in the municipality is important and necessary.

This research was based on a mixed exploratory study in which the statistical population in the qualitative section was experts and experts in the field of management model in the municipality and managers in this field, etc., with the criterion sampling method included the criteria of expertise, operational history , teaching, etc., which was achieved after interviewing 11 people, who were selected by the criterion method and based on the principle of saturation. In the quantitative part of this research, 385 municipal employees participated in the research based on Cochran's formula and by purposeful sampling.

The results of exploratory factor analysis in the field of influencing variables on the capital attraction process model in the municipality identified 97 open codes, which were identified by categorizing and centering around the most important category of 33 indicators and 6 main factors. On this basis and based on a semi-structured interview in this field, investor recognition, incentive creation, plan provision, framing, electronic human resource management, innovative strategies, multi-dimensional business structuring, digital leadership, multi-dimensional monitoring. Dynamic process, recognition of capacities, use of resources, experience and knowledge are the most important causal factors; Perceived value and profitability is a central category in attracting capital; Policy model, structural design, Government support, legal model, reducing the risk of cooperation and political factors are the most important contextual factors, Marketing, structure and reconstruction, culture building, structural independence and infrastructure building are the most important strategies and building trust, increasing capacities, organizational profitability, increasing the power and credibility of the organization as a result of the strategies applied based on the perceived value and profitability in Capital attraction is in the municipality.

The identified components have an indicative and significant effect on attracting capital in the municipality. Therefore, this model can be used in the process of attracting capital in the municipality.