Investigating the Potential for Public Involvement and NGOs to Invest in Asiatic Cheetah Conservation

The Asiatic Cheetah is a carnivorous species that is currently the country's most important flag species and is regarded as a national and international symbol. The Asiatic Cheetah once roamed much of Asia, but now it only exists in Iran. It has attracted significant national and international conservation efforts and budgets over the last 20 years or so, and it is predicted that if effective conservation measures are not applied, this species will be extinct forever. The conservation value of Asiatic Cheetah in Iran was investigated by completing a questionnaire by households across the country, using the contingent valuation method and logit model.The findings revealed that education, price, participation in NGOs, and household income all influence people's willingness to pay for the Asiatic Cheetah's conservation. In addition, 58.90 percent of individuals are willing to pay for the Asiatic Cheetah's conservation, with an average willingness to pay of 62,051.157 Tomans per year. As a result, the government should pay at least 872,293,425,265.81 Tomans per year, equal to 37925801.09 dollars per year, and an average of 72691118772.15 Tomans per month, equal to 3160483.42 dollars to protect this valuable species through government institutions such as the Environmental Protection Organization, NGOs, individuals, and the participation of local communities and international organizations. The practical and executive framework of NGOs in the field of natural resources as environmental caregivers and spokespersons for the natural world is required by the role of people and grassroots organizations in natural areas, which includes culture building, information, and public participation.