The Effect of Active and Reactive Strategies on Entrepreneurship and Improving the Performance of Agricultural Tourism Businesses

In the current economy, agritourism is an amusement based on activities that are trad itionally done on agricultural fields or at home, and tourists can participate in it actively or inactive. The researchers of this field offer the socio-cultural, environmental and economic dimensions of investment due to a set of three stable levels. Entrepreneurship and development of agricultural tourism businesses is one of the areas that has played a very important role in the development of the national and regional tourism industry, especially in creating employment. Other important issues in this area are the epidemic crises and the future critical climate conditions compared to the decrease in global rainfall.

In terms of the purpose of this research, it is an applied research in which the effect of corporate social responsibility behaviors in five dimensions: society, employees, environment, heritage, products and shared experience, in the direction of entrepreneurship of agritourism businesses in less developed areas. In addition, the research method is included in the field of survey descriptive research. By using Cochran's formula, the statistical population of the research is a set of 384 people, including participants in agritourism entrepreneurship. The data was obtained from a questionnaire method with a reliability rate of 0.60, and descriptive statistics and inferential statistics (regression analysis) were used to identify the effective factors. SPSS and AMOS software were used for data analysis.

The results showed that the attention and application of the five factors of CSR (organizational social responsibility dimensions) in agritourism entrepreneurship organizations and centers, especially in times of crisis, played an important role in creating entrepreneurship in agritourism businesses and maintaining the local workforce in crisis conditions. According to the use of the exploratory factor analysis method, and with the assurance of the possibility of using the available data to analyze and use the KMO index, and Bartlett's test, the research results have reached an acceptable level. Active strategies have had a positive effect on the performance of agritourism businesses, according to reactive strategies with a negative direct effect and a positive indirect effect on the performance of such activities.

The results of this research show the correct application of the factors of cooperative social responsibility strategies (local community, employees, environment, heritage and products, and the experience of shared creation). In addition to increasing productivity in agritourism businesses, we will witness a positive and significant impact on entrepreneurship in rural areas, the use of local labor and its preservation. By using existing local resources such as gardens and agricultural lands (Tourism and Agriculture Zone, Oramanat), positive effects in the regional economy cycle and the resources needed to create a tourism experience increase. This analysis emphasizes the effect of proactive and reactive dual strategies on promoting entrepreneurship and improving the performance of agritourism businesses. It also causes the development of local and agricultural infrastructure and the use of regional facilities, the local economy, and prevents the indiscriminate migration of the local workforce.